Ecommerce Marketing Manager
The Company and Role
An international beauty brand that is looking for a dedicated Ecommerce Marketing
Manager. This is a multi-faceted, dynamic and evolving position that provides an
opportunity for growth within a successful beauty brand. This individual is an integral part
of the team, managing website content and development to grow sales and awareness
of products. The ideal candidate has strong expertise with website marketing, has
partnered with developers and creative teams and is a data oriented team player with a
passion for optimizing the UX for customers.
RESPONSIBILITIES:
- Update website content to improve UX and conversion rates
- Request, obtain, and launch content for campaigns including promotions, new product launches, sales, blog and PDPs
- Traffic, QA and troubleshoot as needed in partnership with Web Developer
- Install plug-ins as needed (e.g. for subscription plans), determine best landing page for various marketing channels to drive traffic to and manage the UX and maintain website ongoing
- Support campaign launch needs across additional marketing channels driving to the website, including Email, SMS, Video Ads, Pop Ups, Print Ads, Display Banner Ads, Amazon and other channels
- Work with creative team to request and obtain necessary creative assets for each campaign
- Organize campaign briefs, adding and sharing creative and copywriting direction with designers
- Develop marketing calendar, updating ongoing and managing execution and traffic needs for each campaign
- Compile campaign briefs with dates, offer details, target audience, messaging and supporting marketing channels
- Partner with cross functional teams, ensuring accountability to meet deadlines
- Monitor and analyze web traffic success metrics and campaign recaps
- Compile and share reporting ongoing, identifying solutions to improve traffic, bounce rates, sales, site speed and conversion rates
- Analyze website behaviors to find opportunities to optimize using tools including heat maps
- Support team with cross channel campaign recaps to understand impact of various marketing channels to reach goals
- Analyze and recommend changes or test tactics to optimize UX
REQUIREMENTS / EXPECTATIONS:
- Strong technical expertise across website platforms and tools
- 2-4 years experience with Shopify or other Ecommerce platforms & tools (such as Shopify, Magento, Squarespace or WooCommerce)
- Coding experience a plus
- Experience managing Shopify Theme Editor and Google Tag Manager and installing plug-ins
- Ability to problem solve technical, process and partnership challenges as needed
- Excellent partnership and collaboration with developers
- Expertise with Ecommerce website best practices, industry benchmarks and familiarity with coding
- Understanding of industry benchmarks to meet goals
- Solid organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize
- Excellent communication and accountability to seamlessly launch campaigns under tight timelines
- Ability to manage teams and multiple campaigns at once; familiar with project management tools such as Monday.com and Basecamp
- Comfortable pulling, consolidating and analyzing website traffic and user engagement metrics
- Familiar with KPIs and benchmarks for metrics including sales, ROAS, CVR, traffic, bounce rates
- Able to pull reporting via tools including Google Analytics, Shopify and Hotjar
- Given a small company size, responsibilities may expand beyond website marketing, including other marketing channels (e.g. Email, SMS, Paid Media)