VP Private Label Sales Apparel

Orange County, CA


  • Manage sales force and merchandising team to expand sales across all channels of distribution in private label
  • Develop and implement annualized / quarterly sales and profit goals and objectives across each channel and strategies to meet those goals
  • Analyze and manage sales performance against company goals implementing strategies to shore up areas that fall short of objectives
  • Develop existing rep force, make changes as necessary and identify areas for improved market penetration
  • Participate in existing and evaluate additional trade shows that align to business sales strategy
  • Interface with merchandising team during catalog development process as well as any targeted customer requests
  • Maximize sales by evaluating sales territories and channels and create product segmentation where applicable by partnering with internal merchandising and production teams.
  • Work in conjunction with creative and production teams during product development to ensure margin goals are met
  • Partner with finance in setting sales goals, tracking results and creating performance metrics
  • Understand the competitive landscape, keeping current with trends and opportunities for the business and proactively addressing any identified concerns

Requirements / EXPECTATIONS:

  • Minimum of 10 years of successful industry sales experience in apparel
  • Bachelor’s degree with a concentration in marketing, professional sales, or related curriculum
  • Presentation and negotiation skills
  • Strong communication skills, ability to influence, demonstrate sound business judgement
  • Superior customer service and relationship-building skills
  • Self-motivated, competitive team-player with a huge desire to WIN